Case study · Klusbedrijf MSZ

26× more Googleimpressions in a month.

Klusbedrijf MSZ is a family-run 24/7 plumbing and handyman company in Almere, in the Netherlands. We replaced its old WordPress site with a fast custom build, ran the Peak Engine over every page and fixed its Google profile.

Client
Klusbedrijf MSZ
Location
Almere, Netherlands
Trade
Plumbing & handyman, 24/7
Services
Website, Local SEO, Google profile
Klusbedrijf MSZ website
26×weekly Google impressions, first week vs. fourth week
3×weekly clicks from Google, same comparison
210pages in Dutch and English
32towns covered in structured data
The challenge

Emergency plumbing is won in seconds. The old site was slow on phones, squeezed dozens of jobs and towns onto a handful of pages, and the Google profile was listed under the wrong main category.

What we did
  • A custom site that loads fast on any phone, with every image in WebP
  • 210 pages: every service and every town in the region, in Dutch and English
  • Structured data on every page: services, prices, opening hours and 32 towns served
  • Google Business Profile audited and its main category corrected to Plumber
  • Click-to-call and WhatsApp on every screen
The results

Weekly Google impressions

Weekly Google impressions
  1. 106
    29 Sep
  2. 176
    6 Oct
  3. 967
    13 Oct
  4. 2,748
    20 Oct

Google Search Console, weeks starting 29 Sep, 6 Oct, 13 Oct and 20 Oct 2026.

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